卡通动漫IP产业

据相关统计，在动漫产业链条中，衍生品的市场规模远远高于卡通动漫内容播出市场，整个动漫衍生品市场也已从2009年的129亿元，持续增长到将近650亿元。

随着动漫衍生品成为动漫产业收入的主要增长源，衍生品市场的巨大空间正在打开，兆锋广告坚持原创动漫IP创新，并逐步开启产业文化一体化的商业模式，开启中高消费品领域的商业授权，同时进行国际市场的一系列布局拓展。

在泛娱乐产业跨界融合和协同发展的背景下，原创卡通动漫产业以其强大的创意设计能力和品牌版权价值日渐融入国民经济大循环，围绕IP进行产业布局是泛娱乐时代的核心内容和价值体现。

According to relevant statistics, in the animation industry chain, the market size of derivatives is far higher than that of cartoon animation content broadcast market, and the whole animation derivative market has also grown from 12.9 billion yuan in 2009 to nearly 65 billion yuan.

As animation derivatives become the main source of income of animation industry, large space of the derivatives market is open, zhao feng advertising adhere to the original anime IP innovation, and gradually open the industry culture integration business model, opening high in the field of consumer goods business authorization, at the same time a series of layout to expand the international market.

Against the background of cross-boundary integration and collaborative development of the pan-entertainment industry, the original cartoon and animation industry, with its strong creative design ability and brand copyright value, is gradually integrated into the great circle of the national economy. Industrial layout around IP is the core content and value embodiment of the pan-entertainment era.

卡通动漫IP产业

原创IP形象设计开发                                    个性化风格手绘插画                                    品牌文创产品衍生

创意特产                                                   创意伴手礼                                                文旅文创产品开发

品牌IP形象                                                品牌吉祥物设计                                          IP衍生品设计

创意产品设计                                             IP卡通形象授权图稿衍生创作