品牌整合及再设计
当企业扩张他们的领地时，他们认识到一个国际化的强势品牌的影响力这个品牌必须拥有在全球各个市场中的一致性和持续性。如今，许多企业在推出新产品时已经改变了原来的那种阶段性的，区域性的操作模式，转向一种全球同步化的上市策略。这是品牌的延伸，但同时也会造成包装结构或是品牌标识的改变，这就失掉了品牌延伸所必须的一致性和持续性，造成了消费者对品牌承诺的感觉有了些许的困惑与不信任。
再来反观我们的消费者，他们在市场上比以往有了更多的选择，尤其是现如今的新生代的消费者，他们期待并需要与众不同的东西。今天，一个消费者80%的购买决定都是在货架前做出的，他们更重视的是产品给他们的第一印象以及价格，而不再完全地参照这个品牌的声誉和自己以往的购买史。于是，包装的再设计变的重要起来，因为行业的发展，零售渠道的改变，大型商超自有品牌的崛起，都变成了包装再设计的动力。
我们的品牌架构整合及包装的再设计，就是针对以上这些因素，同时还要兼顾到重新推出的新包装如何能够维持与消费者之间感情上的联系而做的设计。
When a company expands its territory, they realized the strong influence of an international brand-this brand must have its consistency and continuity in the global market. Today, many enterprises has changed their usual way of introducing new products in the market, from stages and regional operating ways moving to a synchronized strategy on the global market. This is an extension of the brand, and at the same time will also caused structural changes on its packaging as well as labeling, this will then lose the brand's consistency and continuity, resulting consumer's' confusion mistrust towards product commitment.
On the other hand for our consumers, this will give them more options in the market unlike before, especially in today's new generation consumers, they expect and need something different. Today, 80% of the consumer's purchase decision lies on the products stand, first impression of the product is very important to them and no longer consider much on the brand's name and popularity nor their purchase history. Thus, package re-designing becomes important. development of an industry changes of retailers channels, and rising of big supermarket's own brand, all of these becomes the driving force of package re-designing.
Our architectural integration and package re-designing are based on the above factors. At the same time must also considered how to maintain connection with the consumers in designing re-launch products.
品牌整合及再设计
品牌调研与诊断 品牌架构梳理 品牌价值提炼
副品牌命名 老商标设计优化升级 新副牌商标设计
产品命名优化 产品品牌广告语升级 已有产品老包装升级
新品系列化设计方案 新老全系列产品设计规范制定
