产品包装全案

产品包装设计

产品包装设计 Packaging Design

包装的最终目的是要保护产品包装设计的好坏关键在有一个优秀的设计团队今天的包装设计,更讲究市场策略,从其本身来说,这是一项高智力的综合性服务工作。它不是单独的一项作业而是更多其它部门参与和整合的结果,商家更象是一个合作伙伴,一个包装设计项目需要多个人协作完成,需要与商家沟通、交流,需要与负责生产和销售的人密切合作,相互配合。对于重大项目,还应包括市场调研人员,顾问等专业人员的介入。总之,一个好的产品包装设计是群体协作的最佳体现。

包装是产品个性的直接和主要传递者,是产品个性最敏感和最大的影响因素。好的包装设计是企业创造利润的重要手段之一。策略定位准确、符合消费者心理的产品包装设计,能帮助企业在众多竞争品牌中脱颖而出。

The ultimate purpose of packaging is to protect the product, and the good and bad of a packaging design rely on a good designer team. Today's packaging design even stress out the marketing strategies. From its own, this is a highly integrated intelligence service. It is not just an individual operation, but is a result of more participation and integration from other sectors, Client is even like a business partner, a packaging design project needs to be done in collaboration with a team, it require communication with clients, exchange ideas, and close cooperation with production department as well as sales in charge. For major projects, marketing research is necessary as well as the involvement of consultancy. In short, a good group collaborative product packaging design is the best expression of a team work.

Packaging is direct transmission of the product personality and is also the most sensible and largest influence factor. A good packaging design is one of the company's important means of creating profit. An accurate strategic position, meeting consumer's demands packaging design, can enhance the enterprise to stand out among of the many competitive brands.

 

产品包装全案

 

► 包装策略               ► 包装设计                    ► 造型设计                    ► 产品品牌                   ► 包装规范

产品概念创新             爆款单品包装设计            瓶型、盒型设计               产品商标设计                系列化包装规范制定
品牌形象打造             礼品包装设计                  产品外观造型设计            产品商标设计                标识应用规范
核心价值提炼             系列化包装设计               礼盒结构设计                  商标基础规范                字体应用规范
包装材料应用             体系化包装设计               外箱结构设计                  产品主视觉设计             图标应用规范
通路陈列规划             风格插画设计                  货架终端造型设计            货架规划设计                文字信息应用规范
                               包装年度服务                                                      终端营销物料设计          包装应用规范
                                                                                                                                         行业法规应用规范